ISLAMABAD, Feb 17 (APP): A delegation of the Directorate General Public Relations (DGPR) Lahore headed by Director Electronic Media Rana Sohail on Friday visited the Directorate of Electronic Media and Publication (DEMP), Ministry of Information and Broadcasting.
A detailed discussion about the modern system and procedure of electronic media monitoring was held in detail, said a news release.
Officials of both institutions exchanged views on technical issues and experiences regarding electronic media monitoring.
Executive Director General DEMP Dr Tariq Mehmood briefed the DGPR delegation about the media monitoring system.
Director DEMP Nighat Ahsan, Director Information DGPR Rawalpindi Muhammad Awais, Deputy Director IT Shahid Nawaz and Information Officer Zaheer Ahmed were also present on the occasion.
DG Dr Tariq said that monitoring of electronic media was very essential to create a balance between public awareness of issues and government policies as the effectiveness and public acceptance of media channels had increased significantly.
He said that national electronic channels were monitored 24 hours a day in three shifts at the DEMP. A plan was also being worked on for the monitoring of international TV channels to gain awareness of any content that was broadcast directly regarding Pakistan and its foreign policy, he added.
Director DEMP Nighat Ahsan praised the efficiency of DGPR regarding electronic media monitoring and said that regular communication between the Federal and Punjab governments regarding electronic media monitoring was an important step.
She said that electronic media monitoring was a fast-paced process and the use of modern technology and data sharing process was of utmost importance.
DGPR Director Electronic Media Rana Sohail said that DGPR was diligently carrying out the process of monitoring electronic media channels in the largest provincial unit of Pakistan and a province with a large population.
He said,” The DGPR not only monitors the news content aired on the channels but also the talk shows are evaluated with regard to the public perspective.”
He said there were many opportunities to learn about modern technology and skills regarding electronic media monitoring.
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